Going from 0 to $20k revenue in 3 months- exact figures from Janel's Newsletter OS
Hop on this time capsule to follow along Newsletter OS' revenue growth
18 Jan 2021 UPDATE: Thank you for all the sign-ups! Iβve officially moved from Substack to Ghost as I wanted greater control over the site, which will allow me to serve you with better content down the road. This first half of the original post is still available here; if youβll like to read the full article, please head here.
In the previous article, we focused on studying how Janel built Newsletter OS in public- we learnt how she managed to use principles of scarcity (time and quantity) to increase the sales, and how she managed to make the launch of an info-product interactive and fun for her consumers.
In this article, we will focus on how the revenue numbers of Newsletter OS has grown over time. This can help to serve as a benchmark for your own projects, or be an inspiration for you to get started. π
π° October 21 2020: Gives a quick update on sales ($1k) and 96 pre-orders in 3 days. This was after announcing the pre-orders for Newsletter OS and using scarcity and different pricing tiers (starting from $10 for first 30 copies, then raising to $15, and so on).
π° November 6 2020: A quick update on the tool stack for her product, and also the revenue number: $5k. This ROI is insanely good, which is why if you are a first-time entrepreneur/do not have much capital, creating media/info-products is often a great choice.
Want to continue reading? Just head here for the full article, itβs available for free!